Terms of Use — Mirame

1. Acceptance of Terms

Welcome to Mirame ("Mirame," "we," "our," or "us"). Mirame is an AI fashion app offering an AI stylist ("MiraBot"), virtual try-on and virtual fitting room, a digital wardrobe/virtual closet, an AI clothing size finder, and an AI outfit generator. These Terms of Use ("Terms") form a binding agreement between you and Pokka Services Oy, a company based in Rovaniemi, Finland ("Company," "we," "us"), governing your access to and use of the Mirame mobile application, the mirame.dev website, and related services (collectively, the "Service").

By downloading, accessing, creating an account with, or otherwise using the Service, you agree to be bound by these Terms and by our Privacy Policy, which is incorporated by reference. If you do not agree, do not use the Service.

If you are using the Service on behalf of an organization, you represent that you have authority to bind that organization, and "you" refers to both you and the organization.

2. Eligibility

You must be at least 16 years old to use the Service. If you are between 16 and the age of legal majority in your jurisdiction, you may only use the Service under the supervision and with the consent of a parent or legal guardian, who agrees to be bound by these Terms on your behalf.

We do not knowingly permit use of the Service by anyone under 16. If we learn that a user is under 16, we will terminate that account and delete associated data as required by applicable law (including COPPA and GDPR, where applicable).

By using the Service, you represent that:

You meet the age requirement above;
You are not barred from using the Service under the laws of your jurisdiction or any applicable export control laws (see Section 20); and
All registration information you provide is accurate and current.

This age requirement is consistent with the Service's App Store age rating (16+), reflecting the Service's collection of user photos and its retailer link-import functionality.

3. Your Account

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account, whether or not authorized by you.

You agree to:

Provide accurate, current, and complete registration information;
Keep your login credentials secure and not share them with third parties;
Notify us immediately at support.mirameapp@gmail.com of any unauthorized access or suspected breach of security; and
Use only one account per person unless we authorize otherwise.

We are not liable for any loss arising from your failure to safeguard your account credentials.

4. Plans and Subscription Services

4.1 Free Plan. Mirame is free to download and use, with certain features available at limited usage levels on the Free plan.

4.2 Premium and Pro Subscriptions. Mirame offers two optional paid subscription tiers — Mirame Premium and Mirame Pro (each a "Subscription") — that unlock higher usage limits and additional features. Each Subscription is available on a monthly or annual billing cycle, as selected by you at checkout. Current features, usage limits, and pricing for each plan and billing cycle are as displayed in the app or at mirame.dev/pricing at the time of purchase and may change as described in Section 4.4.

4.3 Billing. Subscriptions are billed through the app marketplace you used to download the Service (Apple App Store at launch, with Google Play to follow) and are subject to that marketplace's payment terms, in addition to these Terms.

4.4 Auto-Renewal. Each Subscription automatically renews for a successive period matching your selected billing cycle (monthly or annual), at the then-current price for that plan and cycle, unless you cancel at least 24 hours before the end of the current period.

4.5 Cancellation. You may cancel at any time through your Apple ID or Google account subscription settings. Cancellation takes effect at the end of the current billing period; you will retain access to paid features until that date. Uninstalling the app does not cancel your Subscription.

4.6 Price Changes. We may change Subscription prices. Where required by law or by the applicable app marketplace, we will provide advance notice, and continued use after a price change constitutes acceptance of the new price.

4.7 Refunds. All purchases are processed and billed by Apple or Google. Refunds are governed solely by the refund policies of Apple/Google and are granted or denied at their discretion. We do not process refunds directly and have no obligation to do so, except where required by mandatory consumer protection law (e.g., EU/Finnish consumer law, which may grant certain cancellation or refund rights that these Terms do not limit).

4.8 Free Trials. If offered, free trials convert automatically to a paid Subscription at the end of the trial unless cancelled before the trial ends.

5. AI Features and Disclaimers

Mirame provides AI-powered features including a virtual try-on and fitting room, an AI stylist ("MiraBot"), a digital wardrobe/virtual closet organizer, and an AI clothing size finder/predictor. These features process images you upload — including a photo or "model" image of yourself — which may include images of your body, face, or likeness ("Visual Content"), as well as garment data imported from third-party retailer links you provide.

5.1 Nature of AI Output. You acknowledge and agree that:

All AI-generated images, fit scores, size recommendations, and styling suggestions ("AI Outputs") are computer-generated simulations and approximations, not photographs or guarantees of real-world appearance or fit;
AI Outputs may not accurately represent actual clothing fit, sizing, color, texture, drape, material, or overall appearance, and may contain visual artifacts, distortions, or inaccuracies;
Fit scores and size predictions are estimates based on brand size charts, community fit data, and your saved measurements, and are not a substitute for the retailer's own size guidance;
Mirame makes no representation or warranty that any AI Output reflects how a garment will actually look or fit on you; and
Purchase or styling decisions based on AI Outputs are made at your own risk. We recommend verifying sizing and product details directly with the retailer before purchase.

5.1a Third-Party Retailer Links. The virtual try-on feature allows you to import garment data (including images, size guides, and pricing) from third-party online stores via a URL you provide. We are not affiliated with, and do not control, these third-party retailers. We do not guarantee the accuracy of imported product data, and any purchase you make happens on the retailer's site, subject to that retailer's own terms, pricing, and policies — not ours.

5.2 Biometric and Sensitive Data. Visual Content you upload may constitute biometric identifiers or biometric information (e.g., data derived from your face or body geometry) under applicable law, including the EU General Data Protection Regulation (GDPR) and U.S. state biometric privacy statutes (such as the Illinois Biometric Information Privacy Act). By uploading Visual Content, you provide explicit, informed consent to our collection, processing, and use of that data as described in our Privacy Policy and in Section 6 below. You may withdraw this consent at any time by deleting your Visual Content and account, subject to Section 6.3. Additional jurisdiction-specific disclosures and retention schedules for biometric data are set out in our Privacy Policy, which controls in the event of any conflict with this Section on data handling.

5.3 No Professional Advice. AI-generated styling suggestions are for informational and entertainment purposes only and do not constitute professional styling, medical (e.g., body image or dermatological), or retail advice.

6. User Content

6.1 Ownership. You retain all ownership rights in the images, photos, and other content you upload to the Service ("User Content"), including Visual Content.

6.2 License Grant to Us. By uploading User Content, you grant Mirame a worldwide, non-exclusive, royalty-free, sublicensable license to host, store, reproduce, process, and create derivative works from (solely in the form of AI Outputs) your User Content, to the extent necessary to operate, provide, and improve the specific features you use. This license:

Is limited to providing the Service to you and does not grant us rights to use your identifiable Visual Content for advertising, marketing, or promotion without your separate, explicit opt-in consent;
Does not include a license to train general-purpose AI models on your identifiable Visual Content unless you separately and affirmatively opt in (see Privacy Policy for any such opt-in mechanism); and
Terminates upon deletion of the relevant content from our active systems, subject to Section 6.3.

6.3 Retention After Deletion. After you delete User Content or your account, we will remove it from active production systems within the timeframe stated in our Privacy Policy, though residual copies may persist temporarily in encrypted backups until routine backup cycling purges them, and we may retain limited data as required for legal, security, or fraud-prevention purposes.

6.4 Your Representations. You represent and warrant that:

You own the User Content or have all rights and permissions necessary to upload it and grant the license in Section 6.2;
Your User Content does not depict any third party (including minors) without that person's consent, or a parent/guardian's consent where the third party is a minor;
Your User Content does not infringe any intellectual property, privacy, or publicity right of any person; and
Your User Content does not violate any applicable law.

You are solely responsible for your User Content and the consequences of uploading it.

6.5 Sharing to Third-Party Platforms. The Service may include a feature allowing you to export or share an AI Output (e.g., a generated try-on image) directly to third-party platforms such as Instagram or Snapchat, using those platforms' own share functionality. This is a one-way export initiated by you; the Service does not host, display, or distribute your AI Outputs to other users of the Service, and does not operate any internal social feed, gallery, or discovery surface. Once you share content to a third-party platform, that platform's own terms of service, privacy policy, and content moderation rules apply, and we have no control over, and no responsibility for, how that platform handles, displays, or retains your content thereafter.

7. Prohibited Conduct

You agree not to:

Upload content that is illegal, abusive, harassing, hateful, sexually explicit, or otherwise harmful;
Upload images of any person, including minors, without that person's (or their guardian's) consent;
Use the Service to generate sexualized, non-consensual, or deceptive imagery of any real person, including "deepfake" content intended to mislead or defame;
Infringe any copyright, trademark, right of publicity, or other intellectual property or proprietary right;
Reverse engineer, decompile, disassemble, or attempt to derive the source code, models, or underlying algorithms of the Service, except where such restriction is prohibited by applicable law;
Use automated means (bots, scrapers) to access the Service without our prior written consent;
Interfere with, disrupt, or impose an unreasonable load on our infrastructure;
Circumvent usage limits, security features, or access controls;
Use the Service for any fraudulent, unlawful, or unauthorized commercial purpose; or
Upload content you do not have the right to use.

We reserve the right, but not the obligation, to review, remove, or restrict access to any User Content or account that we believe violates these Terms.

8. Intellectual Property

The Service — including the Mirame application, name, logo, branding, software, user interface designs, AI models and systems, and all related materials — is owned by Mirame or its licensors and is protected by copyright, trademark, trade secret, and other intellectual property laws. Except for the limited right to use the Service as permitted by these Terms, no rights are granted to you by implication, estoppel, or otherwise.

9. Copyright Complaints (DMCA / Notice-and-Takedown)

If you believe content on the Service infringes your copyright, send a written notice to support.mirameapp@gmail.com including: (a) identification of the copyrighted work; (b) identification of the allegedly infringing material and its location; (c) your contact information; (d) a statement of good-faith belief that the use is unauthorized; and (e) a statement, under penalty of perjury, that the notice is accurate and that you are authorized to act on the copyright owner's behalf. We will respond in accordance with applicable law and may remove content and/or terminate repeat infringers' accounts.

10. Availability and Modifications

We strive to provide a reliable Service but do not guarantee uninterrupted, timely, secure, or error-free operation. We may modify, suspend, or discontinue any feature of the Service, in whole or in part, at any time, with or without notice, and without liability to you, except where prohibited by applicable law.

11. Disclaimer of Warranties

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT: (A) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (B) AI OUTPUTS WILL BE ACCURATE, RELIABLE, OR SUITABLE FOR ANY PARTICULAR PURPOSE; (C) DEFECTS WILL BE CORRECTED; OR (D) THE SERVICE IS COMPATIBLE WITH ANY PARTICULAR DEVICE OR SOFTWARE.

Nothing in this Section limits any warranty or right that cannot be excluded or limited under applicable law, including mandatory consumer protection laws in your jurisdiction of residence.

12. Indemnification

You agree to defend, indemnify, and hold harmless Mirame, Pokka Services Oy, and their officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with: (a) your access to or use of the Service; (b) your User Content; (c) your violation of these Terms; or (d) your violation of any third-party right, including intellectual property, privacy, or publicity rights. This obligation survives termination of your account.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL MIRAME OR POKKA SERVICES OY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM OR RELATED TO YOUR USE OF THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS SHALL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID TO MIRAME IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) €50.

This limitation does not apply to liability that cannot be excluded under applicable law, including liability for death, personal injury caused by negligence, fraud, or willful misconduct, or liability under mandatory EU/Finnish consumer protection law.

14. Dispute Resolution

14.1 Informal Resolution. Before filing a claim, you agree to first contact us at support.mirameapp@gmail.com and attempt in good faith to resolve the dispute informally for at least 30 days.

14.2 Arbitration (Users Outside the EU/EEA). If you reside outside the European Union or European Economic Area, and to the extent permitted by the law of your jurisdiction, any dispute arising out of or relating to these Terms or the Service that is not resolved informally shall be resolved by binding individual arbitration, rather than in court, except that either party may bring an individual claim in small claims court. YOU AND MIRAME EACH WAIVE THE RIGHT TO A JURY TRIAL AND TO PARTICIPATE IN A CLASS ACTION, CLASS ARBITRATION, OR REPRESENTATIVE PROCEEDING. This subsection does not apply to consumers in jurisdictions where pre-dispute arbitration agreements are unenforceable against consumers; in such cases, Section 15 (Governing Law) controls.

14.3 EU/EEA Consumers. If you are a consumer residing in the EU/EEA, nothing in these Terms deprives you of the protection of mandatory provisions of the law of your country of residence, and you may bring proceedings in the competent courts of that country, or use the EU Online Dispute Resolution platform (ec.europa.eu/consumers/odr) where applicable.

15. Governing Law and Venue

These Terms are governed by the laws of Finland, without regard to conflict-of-law principles, except to the extent mandatory consumer protection laws of your country of residence apply and provide greater protection. Subject to Section 14, the courts of Finland shall have exclusive jurisdiction over any dispute not subject to arbitration, except where mandatory law grants you the right to bring proceedings in your own country of residence.

16. Termination

We may suspend or terminate your account, with or without notice, if we reasonably believe you have violated these Terms, applicable law, or pose a risk to the Service or other users. Upon termination, your right to use the Service ceases immediately; Sections 6.3, 6.5, 8, 9, 11–15, and 17–21 survive termination.

You may stop using Mirame and delete your account at any time through the app settings or by contacting support.mirameapp@gmail.com.

17. Changes to These Terms

We may revise these Terms from time to time. If changes are material, we will provide reasonable notice (e.g., in-app notice or email) before they take effect. Continued use of the Service after the effective date of revised Terms constitutes your acceptance. If you do not agree to the revised Terms, you must stop using the Service.

18. Third-Party App Marketplace Terms

If you obtained the Service through Apple's App Store, the following additional terms apply and you acknowledge them:

These Terms are between you and Mirame only, not with Apple, and Apple is not responsible for the Service or its content;
The license granted to you is limited to a non-transferable license to use the app on an Apple-branded product you own or control, per the App Store's usage rules;
Apple has no obligation to furnish maintenance or support for the Service;
Apple is not responsible for any product warranties, whether express or implied by law, except where required by law, in which case Apple's obligation is limited to refund of the purchase price;
Apple is not responsible for addressing any claims by you or a third party relating to the Service or your possession/use of it, including product liability claims, claims that the Service fails to conform to legal or regulatory requirements, and claims arising under consumer protection law;
Apple is not responsible for investigating, defending, settling, or discharging any third-party claim that the Service infringes intellectual property rights;
You represent you are not located in a country subject to a U.S. government embargo or designated as a "terrorist supporting" country, and are not on any U.S. government restricted-party list; and
Apple, and Apple's subsidiaries, are third-party beneficiaries of these Terms and may enforce them against you.

Analogous terms apply if you obtained the Service via Google Play, per Google's then-current Play Terms of Service.

19. Force Majeure

We are not liable for any failure or delay in performance resulting from causes beyond our reasonable control, including acts of God, natural disaster, war, terrorism, labor disputes, internet or utility failures, or governmental action.

20. Export Control and Sanctions

You represent that you are not located in, under the control of, or a national or resident of any country or on any list subject to EU, U.S., or other applicable trade sanctions or embargoes, and that you will not use the Service in violation of any export control or sanctions law.

21. General Provisions

21.1 Entire Agreement. These Terms, together with our Privacy Policy, constitute the entire agreement between you and Mirame regarding the Service and supersede all prior agreements on the subject.

21.2 Severability. If any provision of these Terms is found unenforceable, that provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions will remain in full force.

21.3 No Waiver. Our failure to enforce any provision is not a waiver of our right to do so later.

21.4 Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms without restriction, including in connection with a merger, acquisition, or sale of assets.

21.5 No Agency. Nothing in these Terms creates a partnership, joint venture, employment, or agency relationship between you and Mirame.

21.6 Notices. We may provide notices to you via the email associated with your account, in-app messaging, or posting on the Service. Notices to us should be sent to the contact below.

22. Contact Us

Pokka Services Oy

Support Email: support.mirameapp@gmail.com

Nutzungsbedingungen