1. Overview
This Privacy Policy explains how Mirame collects, uses, stores, and protects your information when you use the Mirame app ("App").
Mirame is operated by PokkaServices Oy. We are committed to protecting your privacy and giving you control over your personal information.
2. Information We Collect
We may collect the following information:
- Profile & Measurements: height, weight, body measurements, body shape, fit preferences, and any photos you upload.
- Closet & Activity: clothing items, product links, saved outfits, styling preferences, and AI feature usage.
- Account Data: your email address, user identifier, authentication information, and subscription status.
- Technical Information: device type, operating system version, app version, crash logs, diagnostics, and analytics used to improve the App.
We do not knowingly collect personal information from children under the age of 13.
3. How We Use Your Information
We use your information to:
- Provide size and fit recommendations.
- Generate AI-powered virtual try-on images and styling suggestions.
- Sync your account and digital closet across your devices.
- Process subscriptions and enforce usage limits.
- Improve the App, fix bugs, and maintain security.
- Respond to customer support requests.
We do not sell your personal data.
4. AI Processing
When you use AI-powered features, such as body scanning, fit analysis, virtual try-on, or styling recommendations, the necessary information—including your photos, body measurements, and selected clothing information—is securely transmitted to trusted AI service providers solely to generate the requested results.
Your information is not used to create advertising profiles or sold to third parties.
5. Photos & Camera
Photos you upload are used only to provide the features you request, including body scanning, outfit analysis, and virtual try-on generation.
You may delete your uploaded photos at any time within the App.
6. Third-Party Services
Mirame may use trusted third-party service providers for authentication, cloud storage, subscriptions, analytics, crash reporting, and AI processing.
When you link a clothing item from an online store, Mirame retrieves only the product information required to analyze that item. We do not share your personal information with those retailers.
7. Data Storage & Security
Your information is stored securely on your device and, if you create an account, synchronized with secure cloud storage.
We implement reasonable technical and organizational safeguards to protect your information. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
8. Your Rights
Depending on your location, including if you reside in the European Economic Area (EEA), United Kingdom, or other jurisdictions with applicable privacy laws, you may have the right to:
- Access your personal data.
- Correct inaccurate information.
- Delete your account or personal information.
- Restrict or object to certain processing.
- Request a copy of your personal data (data portability).
- Withdraw consent where processing is based on consent.
You may also exercise many of these rights directly within the App or by contacting us.
9. Data Retention
We retain your personal information only as long as necessary to provide the App, comply with legal obligations, resolve disputes, and enforce our agreements.
When you delete your account or content, we will remove or anonymize the associated data within a reasonable period unless we are legally required to retain it.
10. International Data Transfers
Your information may be processed in countries outside your country of residence. Where required by law, we use appropriate safeguards to protect personal information transferred internationally.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the Effective Date shown above.
12. Contact
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
PokkaServices Oy
© 2026 Mirame. All rights reserved.