About Mirame
Fashion technology,built to fit.
Mirame is an AI fashion app built in Rovaniemi, Finland. We're building the AI stylist, virtual try-on and digital wardrobe we wanted to use ourselves — a personal stylist app that respects your body, your closet and your time.
Our mission
Make online fashionhonest.
A third of clothes bought online come back. That's an enormous footprint in shipping, carbon, and wasted energy — and it's happening because a product photo isn't the truth about how something fits on a real body. Mirame's fashion AI closes that gap.
OurAI stylistandvirtual fitting roomshow you exactly how a garment will sit on you. Oursize finderpicks the right size across brands. Ourdigital wardrobemakes you see everything you already own. Together, they push online shopping toward smart shopping and sustainable fashion — buying less, better, and only when it fits. See how it comes together in ourplans.
Where we build
Rovaniemi, Finland.
Mirame is developed on the Arctic Circle. Long winters, long focus. We ship deliberately, care about craft, and believe fashion technology can be quiet and considered instead of loud and manipulative.
We're a small team working with modern AI models, a growing library of body-scan data, and partners across e-commerce. If you'd like to work with us — as a shopper, a brand, or press —get in touch, or follow theblogfor what we're building next.
What we value
Principles behind the app.
Fit-first
No recommendation ships without a real fit signal — measurements, size chart, review data.
Body-honest
Every virtual try-on is rendered from your body, not a stock model.
Sustainable
The AI stylist styles from your own closet before it recommends new pieces.
Trust & transparency
Where the details live.
Company
- Name
- Mirame
- Founder
- Harri Pokka, Head of Product
- Founded
- 2026
- Based in
- Rovaniemi, Finland
- Support
- support.mirameapp@gmail.com
Policies
- Privacy Policy— how we handle photos, measurements and closet data.
- Terms of Service— the agreement covering App use, subscriptions and refunds.
- Contact & support— reach the team for support, press or partnerships.
- FAQ— questions on pricing, privacy, devices and account management.
How we build
Expertise you can inspect.
Every feature on Mirame is grounded in verifiable inputs, not vibes. Thesize finderreads each brand's own published size chart. Thevirtual try-onis rendered from measurements you enter yourself. TheAI styliststyles first from clothes already in yourvirtual closet, and the local weather forecast for your location. If a recommendation isn't traceable back to one of those signals, we don't ship it.
We write about the reasoning behind these choices on theblog, and we answer questions about data handling, cancellations and supported devices in theFAQ. If something on the site is wrong or unclear, tell us — corrections are usually shipped within a working day.
Keep exploring
More of Mirame
Build the closet you deserve.
Get early access to Mirame — an AI fashion app, made in Finland.